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samedi 11 février 2012

A strategy of visibility and opportunity for SOHO-SME


A strategy of visibility and opportunity for SOHO-SME
The theme of the conference, present the partnership, Google Kompass.
Google was created, there was 12 years.
Google's philosophy: "The simplicity of the service user" Users = first, second brand ".
Compare with Facebook.
Facebook was created, there is 8 years old.
Philosophy or purpose of the founder Mr Mark Zuckerberg "We do not develop a service to make money, we make money to provide better service."
Keep in mind these two philosophies.

Google, behind the old home, 4 billion connections.
The user is the center of the political ORC (and SIM ().
In 2004, 48% of French education. Today they are 78%.
41 million Internet users in France.
85% of Internet users search online every day.
70% of users consult the notice or revieuws on products and services.
84% of Internet users are already buying, e-commerce represents 1 000 billion in 2010.
Google + 25 million users in 1 month, 90 million users today, Facebook, 850 million.
The goal, extending the boundaries of the web in the proliferation of media: mobile internet.
18 million mobile users in France.
Everything is localized and personalized.
Target users by IP address (geography or time slot) or by keywords.
Google instantaneous measurement while.
The French are sensitive to the innovation of mobile payment.
40% of French are in favor of mobile payment.
The power of SoLoMo (Social / Local / Mobile)
40% of twittes are mobile.
82% of French Internet users watch online videos every month.
48 hours of encoded video every minute.
YouTube is the 2nd search engine in the world.

A strategy of visibility and opportunity for SOHO SME: Google AdWords.
47% of French SMEs have website in any sector, 80% of UK SMEs are equipped.
Two worlds collide or combine the physical world and the online world.
The online world is a time-consuming mode.
The proposed Google-Kompass is the communication medium Google AdWords:
- The choice of keywords CPC (cost per click)
- Update and ad optimization.
R.O.I., optimized and time savings provided.
Their advice, get assistance from experts.
For more information:
www.google.fr / adwords
service.mailing @ kompass.com or infos@kompass.com


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